Paper: An Analysis of the Topic of the Lyne's Creative Force

It also requires someone with understanding of the retail and direct- commerce operations that make up more than one-third of MSO's sales. AMAJOR LOSS. Lyne may well be a fast study, and she certainly knows publishing, from which almost 60% of MSO's revenues are derived. But her background suggests little in the way of hard- knocks business experience or any interest in hands-on business management. Efforts to reach Lyne for this story were unsuccessful. Patrick, on the other hand, has been a critical ingredient of Stewart's success since the duo met while climbing Mt. Kilimanjaro in 1993. The former exec at McKinsey and later at Cablevision Systems helped shape MSO's vision, execute its business strategy, and take it public. While Martha conceived the content, it was Patrick who often honed the details and did the deals. As aresult, it's hard to imagine that she hasn't been steeped in frustration since the scandal over Stewart's stock-trading activities first broke more than two years ago. While MSO has tried to diversify with some smart acquisitions and successful product launches like Everyday Food, the core brand remains intricately tied to its founder. As Martha's fortunes declined, so, too, did her company's. Few can blame Patrick if, after all this time, she has simply had enough. WANTED: NEW RECIPE. A lot of fans are betting that Stewart and her company will soon ride high again. Certainly, the recent announcement that she'll team up with TV guru Mark Burnett on a reality TV show has a lot of her fans dreaming of a huge comeback. But MSO executives are facing more fundamental issues, such as how to woo back advertisers to a magazine now headed by a convicted felon. If Stewart really wants her empire to thrive long after she's gone, she'll need some strong analytical minds at her side to nurture a more sustainable business model. Lyne has proven her chops in the creative and the publishing sphere....